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TEl:          +86-10-52609620
MOBIL:    +86-13717573929
MAIL:       leeloog@126.com
WECHAT:  m17573929

Brand Design Contemporary Music Criticism

当代音乐评论品牌设计

Client:Central Conservatory of Music

客户:中央音乐学院

Contemporary Music Criticism is a professional platform in the field of music that focuses on Chinese contemporary music creation and commentary, sharing the latest music news both domestically and internationally in real-time; Publish live short reviews and in-depth long reviews of the concert; Dialogue with outstanding composers and critics around cutting-edge issues in contemporary music creation; Vigorously promote the group of young Chinese composers of the new generation.
Music and comments are key keywords in logo design, while also balancing humanistic atmosphere and modern aesthetics.
The final draft of this logo consists of dialog boxes. The dialogue box represents the expression of opinions and media reports; The dialogue box, as a stroke, is written as a traditional Chinese character "楽", meaning harmonious and tonal music; The dialogue boxes with different sizes, heights, and widths are like a set of chimes. (Chimes are musical instruments exclusively used by the upper class in ancient China, symbolizing hierarchy and authority) The intention of chimes reminds man of Profound and majestic music, describing music or language as solemn, upright, exquisite, and harmonious; The overall design of the logo is upright and rigorous, resembling the Beijing opera face mask of Judge Bao, symbolizing the platform's upright and professional attitude towards speech; The shape of the entire logo radiates outwards from the center, illuminating and warming people's hearts like music.
当代音乐评论是一个音乐领域专业的平台,该平台聚焦中国当代音乐创作与评论,即时分享国内外最新音乐资讯;发布音乐会现场短评与深度长评;围绕当代音乐创作前沿问题,对话优秀作曲家与评论家;大力推介中国新生代年轻作曲家群体。
音乐、评论是Logo设计的关键词,同时需要兼顾人文气息和现代审美。
最终的定稿这款Logo由对话框组成。对话框代表着发表言论和媒体报道;对话框作为笔画,书写成一个繁体的汉字“楽”,意味着和谐成调的音乐; 大小、高低、宽窄不同的对话框犹如一组钟磬,(编钟是中国古代上层社会专用的乐器,是等级和权威的象征)钟的意向让人联想到黄钟大吕,形容音乐或言辞庄严、正大、高妙、和谐;Logo的整体造型刚正、严谨,犹如包公的京剧脸谱,象征着平台的言论义正词严和刚正不阿的专业态度;整个Logo的形态由中心向外发射状,犹如音乐一样照亮和温暖着人心。