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TEl:          +86-10-52609620
MOBIL:    +86-13717573929
MAIL:       leeloog@126.com
WECHAT:  m17573929

City & Villiage

城与乡

Client:Confucius Institute Headquarters

客户:孔子学院总部

The annual Frankfurt Book Fair is the world's largest exhibition for the publishing field. Every year, more than 100 countries, more than 7000 publishers and booksellers, and more than 300000 new varieties books will take part in the Frankfurt Book Fair. The book fair has become an influential cultural platform in the world, a grand event of the world book industry, and also been known as the " world cultural weathervane"!
This special exhibition of " Cultural Heritage in the Chinese Architecture" organized by Confucius Institute Headquarters combines the two important dimensions of "Chinese architecture" and "cultural heritage", which not only enriches the content of international exchange of Chinese culture, but also makes a meaningful attempt to "tell a good Chinese story" in terms of methods and ideas.
It tries to innovate and improve the method of "telling Chinese stories" in visual display. The yardstick that Chinese people often say is the instrument for measuring the straightness of objects. The standard is the level for measuring the plane, while the rope is the ink line for measuring the straightness, and the ink stick is used to draw the straight line and draw the standard line. According to the ancient Zhoubi Suanjing, the circle comes from rules and square comes also from rules. This is so-called, “without rules and regulations, can not be a square and circle”. It means that if wood is to become an instrument and ordinary people are to become talents, they must follow strict norms; if wood is to be straight and made into a pillar of wood, it must be inked with ropes. Ink is ink stick, ink line and straight line. The same is true of educating people. Only with correct guidance can we achieve great success. A word has double meanings. Through the Ink fountain (snap the line), the two important dimensions of "Chinese architecture" and "cultural heritage" are ingeniously combined to "tell a good Chinese story".

一年一度的法兰克福书展是全球规模最大的出版行业展会。每年,会有100多个国家、7000多家出版商和书商、30多万个新品种图书参加法兰克福书展。该书展已成为世界上有影响力的文化平台,是世界图书界的盛会,也被誉为“世界文化风向标”!
本届“中国建筑文化遗产”这一专题展由孔子学院总部主办,将“中国建筑”与“文化遗产”两个重要维度结合起来,既丰富了中国文化国际交流的内容,也对“讲好中国故事”在方法和思路上做出有意义的尝试。
视觉展现在“讲中国故事”的方法上尝试创新和提升。中国人常说的准绳,本意是测定物体平直的器具。准,是测平面的水准器;而绳,就是量直度的墨线,而墨斗就是用来画直线画准绳的。古人《周髀算经》上说:”圆出于规,方出于矩。所谓没有规矩,不能成方圆。意指木要成器,犹人要成材,都必须遵循严格的规范;木要就直,成栋梁之材,必须绳之以墨。墨为墨斗、墨线、直线。育人亦然,必得有正确的方法指导,才能成大器。联语托物寓意,一语双关。通过墨斗(弹线)这一介质巧妙地将“中国建筑”与“文化遗产”两个重要维度结合起来“讲好中国故事”。