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MOBIL: +86-13717573929             
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TEl:          +86-10-52609620
MOBIL:    +86-13717573929
MAIL:       leeloog@126.com
WECHAT:  m17573929

Literature collection of Wang Xiaobo

王小波文集八卷本

Client:Beijing dangdang technology and culture e-commerce Co., Ltd

客户:北京当当科文电子商务有限公司

Tired of being fast, noisy and flashy. I began to need the beauty of everyday, simple and quiet~
The designer creates simple aesthetic experience, and leaves out unnecessary design, keeps the oriental modesty, makes the design a supporting role, integrates the simple, bright and orderly lines of German Bauhaus into Wang Xiaobo's signature, uses solid color gray hot stamping with soft beige paper. It has a very modern style, so that the whole layout clean and bright without any sense of disorder. With the change of light angle, the wonderful design makes the geometry warm and beautiful.
The most approachable binding restores the true meaning of literature books, removes all unnecessary craftsmanship and colors, and is as simple as the information and function itself, to explore the essence of design. The material should be simple and plain. It uses environmental friendly natural white paper and spine bound with bare thread. It doesn't advocate outstanding personality and specific aesthetic consciousness of works. What it wants to do is to give readers a sense of "just like this", but it can always feel Wang Xiaobo's kindness and frankness. We can understand and experience his black humor from his frank, vivid and interesting writing.
厌倦了快速、聒噪、浮华,开始需要这种日常、朴素、安静之美~
设计师营造极简审美体验,省去了不必要的设计,保持东方谦虚意境,使设计成为配角,把德式包豪斯简洁明快和富有秩序美感的线条融入王小波签名当中,使用纯色灰烫印,配以柔和的米白色纸质。极具现代主义风格,使整个版面干净明朗,绝无杂乱之感。随着光线角度的变换,美妙的设计让几何图形也变得温暖美好起来。
最为平易近人的装帧还原了文学书籍的真实意义,减掉一切不必要的工艺和颜色,简单到只剩下信息和功能本身,来探索设计的本质。材质力求简单朴素,使用环保的无漂白纸张,裸线装订的书脊,不主张个性突出和具有特定的作品美学意识,它想要做的,是要带给读者一种“这样就好”的满足感,却能时刻感受到王小波那种率情与率性。从他写的坦荡直白又生动有趣文字里,理解体会他的黑色幽默。