TEl: +86-10-52609620                              
MOBIL: +86-13717573929             
WECHAT: m17573929  

TEl:          +86-10-52609620
MOBIL:    +86-13717573929
WECHAT:  m17573929

Brand Design GRA


Client:German Returning Experts Association


German Returning Experts Association is initiated by overseas returnees, wo studied and worked in Germany or German speaking countries. Her headquartered is in Beijing, with offices in Germany and partners in 11 countries in Asia, Africa and Europe.
This project mainly serves people who have studied or worked in Germany. They have a strong sense of identity with the design theory and application of German "Bauhaus style". "Bauhaus style" is actually another name for "modernism style". It is an art of composition. The geometric form is arranged in a specific form (repetition, gradual change, specificity, etc.), and unnecessary decoration is abandoned. The shape is simple and neat, full of modernism beauty, simple but not easy.
The abbreviation GRA of German Returning Experts Association in the logo has been reorganized and arranged, resulting in the relationship between front and back, virtual reality and far and near. The letters are negative and the squares are positive. The letters in the middle skillfully link the big and small squares together, implying that GRA is a link between China and Germany, China and Europe in terms of economy, technology and culture. The whole logo has a strong German Bauhaus style.
标志中的机构名称(German Returning Experts Association)缩写字母GRA经过重组和排列,产生了前后、虚实和远近的关系。字母为负形,方块为正形。中间的字母巧巧妙地将一大一小两个方块有机的链接到一起,寓意GRA是联系中德、中欧间经济、技术和文化的纽带。整个标志具有很浓重的德国包豪斯风格。