Greaten is a proprietary brand produced and sold by Zhejiang Friendship Electronics Co., Ltd. The product line includes electronic products such as digital pianos, traditional piano keyboard covers, buffers, accessories and connectors, as well as electric blow pipes. The company has been deeply involved in the manufacturing of digital pianos and digital musical instruments for nearly 25 years, and is a supply chain partner for globally renowned digital musical instrument brands. As a professional manufacturer in the field of digital pianos, the company is committed to providing high-quality and cost-effective products to customers worldwide. The brand has participated in globally renowned industry exhibitions for many years, and its products have been sold to markets in Europe, America, Asia, and other countries for a long time.
​With the expansion of the company's global business, the old brand logo and visual image have become outdated and cannot meet the needs of product development. There is an urgent need to upgrade and transform the brand visual image. The purpose of the design is to visually reflect the professionalism of Greaten brand in the field of electronic musical instruments. The old brand, which has been deeply cultivated for many years, keeps pace with the times, radiates new vitality, conforms to the aesthetic of the times, and removes the sense of imitation and small workshop atmosphere. 2. Pull closer to consumers, generate affinity and adhesion, and promote sales. Principle for determining core elements: 1. Use the brand name "Greaten" in English as the main design element, and make personalized changes or incorporate symbols in local areas, without affecting the quick recognition of English. 2. Normalize the appearance of brands in English and provide auxiliary Chinese English combination logos. Design Chinese fonts separately and consider matching them with English fonts.
​“Greaten格瑞特”为浙江友谊电子有限公司生产销售的自有品牌。产品线包括：数码钢琴、传统钢琴键盘盖缓冲器、配件和接插件等电子产品，以及电吹管。公司深耕数码钢琴和数码乐器制造近25年，为全球知名数码乐器品牌的供应链伙伴。作为数码钢琴领域的专业制造商，公司致力于为全球顾客提供高品质、高性价比的产品。品牌连续多年参与全球知名行业展会，产品长期销往欧洲、美洲、亚洲等多国市场。
​随着公司全球化业务的拓展，原有的品牌Logo和视觉形象已经陈旧过时，不能满足产品发展的需要，急需对品牌视觉形象进行升级改造。设计的目的：1.视觉上体现出Greaten格瑞特品牌在电子乐器领域的专业度，深耕多年的老品牌与时俱进，焕发新的生机，符合时代审美，去除山寨感和小作坊气息。2.拉进和消费者的距离，产生亲和力和粘合度，促进销售。核心元素确定原则：1.以品牌名称格瑞特英文“Greaten”为主要设计元素，在局部做个性化变化或者融入符号，但不影响英文的快速辨识。2. 常态化品牌以英文出现，并做辅助的中英文组合Logo，中文字体单独设计，考虑和英文字体搭配。















The current brand logo upgrade has been successfully completed and has received high recognition from customers! We will focus on the application design phase to ensure that the new logo is perfectly implemented in various scenarios, injecting new visual vitality into the brand.
当前品牌Logo升级已顺利完成，并获得了客户的高度认可！我们将聚焦于应用设计，确保新Logo在各类场景中完美落地，为品牌注入全新的视觉活力。