Goethe-Institut China wishes to make a brief review of the cultural activities held in recent years in 2010. The souvenirs should be designed as a practical gift, and it could play the role of propagating the culture of Goethe-Institut. 
The planning of this series of gifts are named as cultural comma. Each cultural activity of Goethe is just like the comma, playing the connecting role among the Chinese-Germany cultural communication activities. The geometrized simple comma is acted as the core symbol penetrating all visuals. The poker and notebook are all designed with the element of comma. And by combining with the related Visual Identity Design Manual[*1] of Goethe-Institut, the design not only highlights the theme of this series of activity but also reflects the property of the institute. 
北京德国文化中心-歌德学院2010年希望将近年来做的文化活动做个简要回顾，并兼顾实用性，能作为礼品发放，且具有歌德学院文化宣传作用。
我们给这系列礼品企划叫文化逗号，歌德的每个文化活动相当于一个逗号，在德中文化交流活动中起着承上启下的作用，连绵不觉，永不停止。几何化现代简约的逗号作为贯穿所有视觉的核心符号，扑克牌和笔记本都是以逗号为设计元素进行设计，并结合歌德学院相关VI规范，既突出本次系列活动的主题又反应了机构的归属性。