MamaPapa Festival is a family festival for the parents and children. Venue located in Modern Moma in Beijing, China. Every part of MamaPapa Festival has theme that relates to children and their parents, including music, interactive activities, cartoon, public services, education, arts, dramas, food delights, games, exhibitions and etc. The whole activity’s visual design mainly use the illustration, blue sky, a sheet of cloud, green grass to reflect the city-kid’s yearning for the nature. This amiable design build a relaxed, naivety family world.