TEl: +86-10-52609620                              
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TEl:          +86-10-52609620
MOBIL:    +86-13717573929
MAIL:       leeloog@126.com
WECHAT:  m17573929

Brand Design Yejiaxuan

邺架轩品牌设计

Client:Yejiaxuan Hanfen (Beijing) cultural and Creative Development Co., Ltd

客户:邺架轩涵芬楼(北京)文化创意发展有限公司

"Ye Jia": that is, Ye Marquis's bookshelf. Li Bi of Tang Dynasty, who was rich in books, once granted the title of the Marquis of Yezhou. Later generations praised others for collecting more books with " Ye Jia ". Yejiaxuan is a bookstore co founded by Tsinghua University and Commercial Press, located in Li Wenzheng Library of Tsinghua University, covering an area of nearly 800 square meters. It has more than 30000 high-quality books of Humanities and social sciences. It has held a variety of high-level reading activities throughout the year and become a platform for connecting readers with authors, publishers, scholars and cultural landmark of Tsinghua University with both depth and temperature。
The entrance facade of the old library in Tsinghua Campus (built twice in 1919 and 1931) has been refined by graphic language and added with the book elements to form the core of the logo. In this way, the purpose of "respecting history, respecting the environment, serving people today, and enriching the sages" is reflected. While embodying the spirit of the times and the personality of the building, we strive to make the image of the bookstore harmonious and unified with the surrounding environment, to echo each other and to be integrated. Brick walls, tile roofs and arched windows are simple, rich in historical continuity, but they are not limited to the original architectural form and show a flavor of the times. It forms an elegant, quiet and lively reading environment with a strong cultural and academic atmosphere.
“邺架”:即邺侯之架。唐朝李泌,家富藏书,曾封邺州侯,后人用“邺架”称赞别人藏书多。“邺架轩”由清华大学和商务印书馆共同创办的位于清华大学图书馆李文正馆的书店,面积近800平米,拥有人文社科类优质图书3万余册,常年举办多种具有较高水平的读书活动,成为连接读者与作者、出版者、学者的平台和既有深度、又有温度的清华大学文化地标。
清华校园内图书馆旧馆(1919年及1931年分两次建成)入口立面造型,经过平面视觉语言提炼加入书的元素形成标志的核心。以此来反映“尊重历史、尊重环境,为今人服务,为先贤增辉”主旨。在体现时代精神和建筑个性的同时,努力使书店形象与周围环境和谐统一,相互呼应、浑然一体。砖墙、坡瓦顶、拱门窗,朴实无华,富于历史的延续性,但又不拘于原有建筑形式而透出一派时代气息,形成了一个典雅宁静有较浓厚文化学术气氛而富有生气的读书环境。