The Chinese Language day was initiated by the Confucius Institute Headquarters, linking 22 Confucius Institutes in five countries, including Germany, Austria, Holland, Belgium and Slovenia. According to their own conditions, all regions have maintained consistent visual publicity and jointly held a week-long cultural activity with Chinese teaching and promotion as the main body, centering on the "Confucius Institute Chinese Language day".
This activity explores the existence and promotion of Chinese in the digital era, so the activity logo and main visual poster combine QR code to integrate the information of this activity in the form of pixels to show the uniqueness and recognition of Chinese characters.
汉语日由孔子学院总部发起，联动德国、奥地利、荷兰、比利时、斯洛文尼亚5国22所孔子学院。各地根据自身情况，保持一致的视觉宣传，以“孔子学院汉语日”为中心，共同举办了为期一周以汉语教学和推广为主体的文化活动。
本次活动探索汉语在数字时代的存在和推广，所以活动Logo和主视觉海报结合二维码，将本次活动信息通过像素化的形式融入其中，来表现汉字的独特性和识别性。